Natasha K Stone

Marketing Strategist & Entrepreneur

Natasha is a marketing strategist and entrepreneur working across culture, performance, art and technology. Her work spans brand strategy, audience development and international projects, having managed campaigns across major cultural moments and institutions including Sotheby’s, Tate Modern, Somerset House, V&A, and Art Basel.

She is currently Director of Marketing for The Lumen Prize, where she leads international marketing and communications for one of the world’s leading prizes for art and technology. Previously, Natasha was Head of Emerging Markets at JustGiving, where she led the development of new markets, digital propositions and major brand campaigns.

An entrepreneur from an early stage in her career, Natasha founded her first business while training at the Royal Central School of Speech and Drama, developing a patented product from her student locker that went on to win the stARTS Enterprise Award, secure national distribution through Waterstones and receive endorsement from Dame Judi Dench.

Alongside her strategic work, Natasha is passionate about supporting working class artists, delivering entrepreneurship and marketing training with organisations including the Roundhouse and University of East London.

Her work brings together cultural insight, commercial strategy and an instinct for how ambitious creative ideas resonate with audiences.